SEO : A Digital Marketer's Tool
Increasing Your Online Visibility SEO, Search Engine Optimization , is a needful and the most helpful tool of any Digital Marketer. SEO is a crucial component of the digital marketing strategies that involves optimizing your website and online content to increase visibility of your website in the search engine result pages (SERPs) through the use of appropriate keywords and phrases. What role does SEO play in Digital Marketing? 1. Increased Visibility: SEO helps your website become more visible to the prospective customers. Increased engagement leads to increased visibility of the website. This leads to higher visibility in the SERPs . 2. Targeted Traffic: SEO helps you to gain traffic of your targeted customers. Customers are vast and dynamic but selection of the proper target group of audience can help you increase traffic of your targeted customers for your website. 3. Credibility & Trust: Websites that appear in the first page of the SERPs are more trusted by the customers. T...