Sara Mannat Technologies Pvt. Ltd. | An IT Company

 The Foundation Of Effective Content Strategy Finding the map to hidden wealth in the wide digital world where innumerable voices strive for attention is similar to learning the new skill of Keyword Research . Keywords are more than just words, they are the compass that points your content in the direction of the people who will read and listen to it. We explore fundamentals of keywords research and how important it is to developing an effective content strategy in this extensive guide.  Understanding keywords: Building the blocks of visibility The search terms or phrases that people enter into search engines to look for information, products or services are known as keywords. They act as a link between your intended audience and your content. However, not every keyword is made equal. Finding and ranking the terms that are most valuable, relevant and likely to bring in organic traffic to your business are the important components of effective keyword research.  The Impor...

Increasing Your Online Visibility SEO, Search Engine Optimization , is a needful and the most helpful tool of any Digital Marketer. SEO is a crucial component of the digital marketing strategies that involves optimizing your website and online content to increase visibility of your website in the search engine result pages (SERPs) through the use of appropriate keywords and phrases. What role does SEO play in Digital Marketing? 1. Increased Visibility: SEO helps your website become more visible to the prospective customers. Increased engagement leads to increased visibility of the website. This leads to higher visibility in the SERPs . 2. Targeted Traffic: SEO helps you to gain traffic of your targeted customers. Customers are vast and dynamic but selection of the proper target group of audience can help you increase traffic of your targeted customers for your website. 3. Credibility & Trust: Websites that appear in the first page of the SERPs are more trusted by the customers. T...