SEO : A Digital Marketer's Tool

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Increasing Your Online Visibility

SEO, Search Engine Optimization, is a needful and the most helpful tool of any Digital Marketer. SEO is a crucial component of the digital marketing strategies that involves optimizing your website and online content to increase visibility of your website in the search engine result pages (SERPs) through the use of appropriate keywords and phrases.

What role does SEO play in Digital Marketing?

1. Increased Visibility: SEO helps your website become more visible to the prospective customers. Increased engagement leads to increased visibility of the website. This leads to higher visibility in the SERPs.

2. Targeted Traffic: SEO helps you to gain traffic of your targeted customers. Customers are vast and dynamic but selection of the proper target group of audience can help you increase traffic of your targeted customers for your website.

3. Credibility & Trust: Websites that appear in the first page of the SERPs are more trusted by the customers. This is because when a customer searches for something and it doesn't appear in the first pages of the SERPs, the customer tends to leave the research as they don't feel the other websites appearing in pages 2 or 3 and so on are trustworthy. Customers feel that the information available on such websites are not credible or inaccurate.

4. Cost-Effective: Advertising as a marketing tool requires heavy investments as compared to SEO. Advertising is not necessarily directed to a confided group of customers but it is reached out to people who are not bothered about the advertisements which leads to waste of unnecessary costs. SEO in this sense is cost effective as it is directed to a specific customer group and generates leads in an organic manner requiring less investments.

5. User Experience: No matter what the rank of the website, it is the end user who uses the website. The main goal of SEO other than increasing traffic is to make the users experience better. Speed in loading the content, mobile-friendliness of the website and user-friendly navigation are factors that determine a positive user experience for the users.

6. Content Marketing: SEO gives rise to using relevant content for your website. Use of relevant content in your website goes a long way in driving traffic to your website. Keeping your content updated and using keywords mostly searched by a user related to your industry is a point of head start here.

7. Local SEO: No matter how small your company is, having an online presence is necessary. Either providing location access to your shop, providing directions to your company or even having a small online presence is a start to local SEO.

8. Analytics & Measurements: SEO helps you in providing valuable insights regarding how people are interacting and engaging with your website. By analyzing metrics such as organic traffic, keywords ranking and conversion rates, you can realize the impact of your digital marketing strategies and modify changes to it as per company's needs. 

In summary, SEO is one of the most effective tools of Digital Marketing and it will help company reach it's Digital Marketing strategies staying competitive in today's digital landscape.

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