What is Email Marketing?
Significance and Process of Email Marketing In todays' digital age, Email Marketing is still a vital component of integrated marketing communication for any type of business organization. Email has become into a potent tool for fostering relationships, nurturing leads, and increasing conversions because of its unmatched reach and adaptability. Email Marketing is one of the important steps to be followed while achieving the marketing objectives and to maximize the company’s impact on consumers. The Significance of Email Marketing: Why it matters? No matter the size or type of the company, Email Marketing provides it’s benefits to every organization. Email offers a direct channel of communication to your audience's inbox, where messages may be customized, targeted, and catered to specific preferences, unlike other media. Email Marketing gives marketers the ability to assess the success of campaigns, improve their tactics and provide insightful data for upcoming projects. Ø How ...