Brand Positioning Strategies In Marketing

 Differentiating Your Business In The Crowded Marketplace

Positioning basically means creating a distinct image of your company's brand in the minds of the customers. It means positioning the brand in the customers mind in such a way that whatever said or done related to the brand, the customer consciously or unconsciously thinks of the company's brand. It could be jingle or any word related to the company's brand. 

For example, "Amul doodh peeta hai India" is a jingle which directly takes the customer to the ad associated with the company's product and the customer immediately thinks of the company's product.

Effective brand positioning is a crucial factor in today's competitive business environment. Differentiating your business is essential to success, regardless of whether you are a established company or a startup.

1. Understanding Your Target Audience

Target audience is a group of person you plan to target or reach with your product. It depends on the target group you plan to make the product in the first place. Good brand positioning starts with a thorough understanding of your target audience. Understanding the target groups tastes, preferences, habits and discomfort is the first step in forming your product as per the characteristics of the target audience.

2. Define Your Unique Value Proposition (UVP)

Your business's distinctive selling point that conveys the value you offer to the clients is called the Unique Value Proposition. It captures the qualities and advantages that are unique to your brand. Your UVP should be appealing to the target audience and it should be designed as per the preferences of the customers your are looking to target your product towards.

3. Market Segmentation

The market is dynamic and very vast. Segmentation refers to the process of dividing the entire market into smaller segments. Each segment represent certain group of people with similar characteristics. Market Segmentation takes place in many ways and the market is segmented on various basis based on demographics, geographical boundaries, personality and traits of different customers. Through segmentation, you can focus on and cater to the needs and wants of a particular segment of customers. By using market segmentation, you can strengthen your relationships with your audience and direct your resources where they will have the biggest impact.

4. Emotional Branding 

Emotional ties are more important in influencing consumers views and behavior than functional advantages. By appealing to your customer's emotions, values and goals, you may build stronger bonds through emotional branding. Emotional ads play a major role in branding the products. People who get emotional watching ads ae your target audience here. Look for things that relate your customers to your product through various interconnected emotions. A strong emotional connection can be build with your customers which will distinguish your brands with other brands in the marketplace.

5. Monitoring and Adaptation

The environment around the marketplace is dynamic and changes keep on happening with a change in season or even with changes in passing months. Staying ahead of all these changes requires constant attention of the marketer in the marketplace. The changes in behavior, tastes and preferences of the customers need to be paid crucial attention and such changes must be duly adopted with changing times. Market research is a important component here. The business should be flexible enough to adopt such changes to remain in the competition.

To Sum Up:

Successful brand positioning is essential for achieving success in a competitive market. You may distinguish your company and make a lasting impression on customers by knowing your target, figuring out your unique selling proposition, segmenting the market, staying consistent, utilizing emotional branding to it's fullest and keeping an eye out for responding to changes. Make a good investment on brand positioning as when once successful, the returns on such investment keeps on increasing and the company along with a good market share gains maximum profit.